Category: Branding

There are two types of businesses selling on Flipkart and Amazon. Sellers and brands. The difference is not catalogue size, not rating count, not years on the platform. Something more fundamental — is the reason some businesses grow every year while others are permanently stuck fighting for the next discount slot. What sellers do Sellers…

Most sellers launch first and brand later. They list the product, run some ads, wait for the reviews to build, and plan to “sort out the branding” once revenue arrives. By then, they have already made hundreds of decisions — product titles, images, description copy, packaging, pricing — without a brand framework. Undoing those decisions…

Most marketplace sellers spend ₹5,000 on a logo and call it branding. Then they wonder why their store looks identical to the 47 other sellers in the same category, why customers only come back when they run a sale, and why their conversion rate never improves despite good reviews. A logo is not a brand.…

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